Viper1 said:
I suspect the marketing department is on salary rather than as a consultancy. Therefore they'd be paid regardless of this campaign, a different campaign or no campaign. |
While this is true enough, every man hour that goes into both sides of this must be attributed to the total cost of the project at hand. Just because someone is working in your shop you can't look at his sales of mars bars as being working for free because he is already there can you?
Like I said as well it's not just about their marketing department, while they are the ones who come up with how to advertise, the fact that it will be offering money to youtubers in different Countries around the world who are a part of machinima will mean a bit of paperwork when it comes to sorting out the Taxes for each advertiser and of course an auditor to monitor either the video content or else someone to ensure that Machinima does a good monitoring job of the people on its network. I don't think Microsoft would enjoy paying for a video where a guy says he is playing a game on the X1 and then spends 20 mins bashing it in every aspect and the follow up series of videos where he brags about how he got paid to call Microsoft bad, which in a bad bad youtuber trolls mind would be them paying to advertise this fact....
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