They need to get rid of their "only for kids" imagine. Without the casual market they need to recapture some of the gamers from MS and Sony. The age ratings for the top 20 360 and PS3 games pretty much summarizes where the market has gone.
360: E, M, M, M, M, M, M, M, M, M, M, M, M, M, M, M, M, M, M, M
PS3: M, M, M, M, E, M, M, M, E, M, E, M, T, T, M, M, M, E, M, M








