Mr Khan said:
That makes iOS and Android the red ocean. You have to read at least a summary of the source material here. |
The first iPhone followed the blue ocean strategy. It brought multitouch and a user interface working smoothly without (most) hardware buttons to the table and combined phone, MP3-player and PDA.
The first iPad also followed the blue ocean strategy. The only tablets before that were heavy, clunky and without a multitouch user interface.
Even iTunes was a blue ocean strategy: the first legal way to easily download songs, with 30-second-previews and the option between buying whole albums or individual songs.
Android on the other hand...