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Financial decline is not even a technical word used in economics alright. They are currently in some economic woes, yes, and that is truly because they did not reach the correct market for the 8th generation. They took a wrong direction with who they were targeting and that has cost them dearly. How ever, every company experiences financial woes, and if a company has not, it is just waiting to happen. Apple experienced a long hard point in history of bad sales and horrible public perception before Steve Jobs returned as CEO and led the company to record breaking sales. GM went through probably the worst financial woe they could go through, filing for bankruptcy and losing market share. However, they have grown since 2008 to become a profitable company, and a much more careful one at that as well. Nintendo wll experience this, and then experience growth. Thats how economics go. I personally do believe it is te social norm to have a negative view of Nintendo now a days. The view of the company is drastically different from the 80's. And that is partially their fault as well, they need to push for a new image in the west, or continue with their mass gaming direction, they just need to make it clear and effective.