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I think that M$ put 50 million$ on the table for just ONE thing:

People who don't have an HD console yet, and who are looking for GTA IV (I one of those type of people) MUST prefer to buy an Xbox than a PS3 to play the game.

So, i don't think they sell DLC at 40 or 50$. I think the opposite: it will be very cheap an very incitative, like 10 or max 15$.
I thing the DLC will not be only some mission and vehicules, I think it will be more like a whole new city, in any case, something big.

M$ don't target to make benefit by selling DLC. It has to be THE big argument to convice people who hesitate between the to consoles.
The spen 50 millions$ to SELL THEIR SYSTEM.

This stategy can have a big effect. I'm usualy a PS3 fanboy (moderated) but if the DLC is like I think, I will buy the Xbox and not a PS3. A lot of my friend are in the same situation.

This game can be the key of the HD console's war.


sorry for my english, I'm french :)