Iwata: "we´re thinking about a new business structure"

[benji232]

To everyone thinking that Nintendo is going to start publishing full-fledged games on smartphones. Here is what reggie said merely a month or 2 ago:

“It’s a topic that comes up all the time. It’s a debate that’s constantly had,” said Nintendo of America president/chief operating officer Reginald "Reggie" Fils-Aime during a wide-ranging interview with KING 5 News. “We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.”

“We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware,” Fils-Aime said. “It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay – a movement, a shaking, something like that.”

“We believe our games are best played and best enjoyed on our devices,” he said, “and so the full game play will only be on Nintendo devices.”

Iwata pretty much confirmed that they're going to try to market their hardware/products through smartphones.