Nintendo Shares Plummet!

[osed125]

Figgycal said:

osed125 said:

That's only taking into consideration how much each part costs. Assembling, marketing, packaging, what the retailers takes, and other stuff aren't in those $101. 

I believe Nintendo was breaking even or taking a very slight profit with the 3DS at launch.

I wish I had actual numbers about how much it costs for shipping and such, but I don't believe that is necessary in this case. A 149 dollar mark up is unaceptable. There is no doubt that Nintendo is making profit on each 3DS/ 3DS XL/ 2DS sold.

I believe that's why retailers are able to sell 3DS XL's below the MSRP so often. I rarely see 3DS Xl's actually sell for 199.

You'd be surprise how much those things cost, also the retailer takes a big chunck of that money. Now there are making profits on each unit of course, however after the first price cut in 2011, they were selling each 3DS at a loss. That's what Nintendo said to investors back in 2011, and the 3DS start selling at a profit when NSMB 2 launched in 2012 (basically 1 year after the price cut). 

Nintendo has very little to do with that. Nintendo sells to retailers, whatever deals the store wants to do is their thing.