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kekrot said:
Nintendo has said they won't make a new entry in their franchises unless they can cook up something new in it.

And then they make NSMB times 10... I realize there's the coin thing in NSMB2 (which still hardly feels "new") but the block thing in NSMBU was just a gimmick.

NSMB games are made as a buisness thing. They are made becasue NINty KNOWS that they dont have to put alot of effort and still move a bunch of copies and maybe some systems. Its easy money