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ZyroXZ2 said:
kowenicki said:

contributed

profit forecast of 55bn yen reduced to loss of 25bn yen... thats a huge 75bn swing

these increased marketing costs are 23bn yen...

Exactly... 23/75 billion yen is nearly 31%, or one third of the swing!  That's a LARGE portion, and is why I was so quick to contemplate whether the massive swing is just "low Wii U sales"... It didn't make sense!  Before I found that article, I believed a good portion HAD to be marketing and development, for which you jumped down my throat for, lol


I think its a mix of low Wii U sales,  Wonderful 101 being a massive flop, 3DS falling a little bit short of expectations, weaker then expected yen, and increased development costs (hopefully due to Nintendo ramping up the Wii U game development).  The way they had a separate Nintendo Direct for W101 and a demo, and constantly pushing it on the eshop, leads be to believe that they thought it would be close to a million seller for them, and it only sold 140k.  That alone would be 48 million in lost expected revenue.