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Seece said:
It'd hurt them to take a loss but it'd hurt them even more if they carry on with the current sales.

Really? Last time I checked, profits work the other way around. For example, 5 million units sold of product A at $300 and 15 million units sold from product B at $200 is a huge difference. Lets say both products cost $210 to make, which product made the most profit?