Candy Crush Saga is a bigger IP then Zelda and Uncharted combined

[DarkFury]

The game is indeed free, but charges real money for microtransactions. Estimates vary, but their income is according to analysts at least 500 milllion a year, as the game is just as huge on Android and Facebook, and just as popular in the rest of the world as it is in US. Dem casuals are a legion.