ioi said:
Simple, the markets in which PlayStation is strongest have a later generation cycle than what we'd traditionally think of as the core markets. In the USA, Canada, UK, Australia, France, Germany last gen has been on the decline for a long time and in most of those markets (France and Germany being the exceptions) Xbox is a stronger brand so has seen more of a decline. Most of the current PS3 sales are coming from Latin America, Spain, Italy, Eastern Europe, Middle East and Asia - regions that peak 2-3 years later than everywhere else. This is why PS2 was still selling decents amounts every year until recently despite being dead in the "main" markets. This is actually another point entirely and if Nintendo / MS can get a decent presence in these markets where Sony has always enjoyed a strong foothold then they have a real chance to make ground this gen. |
Do you have any insight you can share about the chinese market?
