If people really wanted to be honest they would admit that they loke antagonizing fanbases of other products. Hating a product company that makes something you aren't interested in is a waste of what precious time you have. As is hating some anonymous douche bag on the internet because he/she is obnoxious and pretentious under the guise of expressing some "truth".......who just so happens to be a fan of a particukar product you have no interest in.