It all depends on the games. MS's biggest failing is real support(not funded) from Japanese developers. I think Apple would actually have a similarly hard time gaining developer support. MS decided to go ahead and just try to sell Western games in Japan though. If Apple decided to not launch unless they had a reasonable amount of Japanese developers on board, they could be successful. However, so could MS. It comes down to the strategy and how successful they are at getting Japanese games. I think Apple could potentially be more successful in negotiating deals given their success in other markets, but they wouldn't have an easy time.







