I think simply Nintendo knew the quality of Super Mario 3D World and thought this one stellar game (and it is) will be enough to have a ton of casual/family gamers finally upgrading their Wii to Wii U
They also released Wii Sports Club (awful rehash of past gimmick) and Wii Fit U (awful rehash of past gimmick) expecting each of those to have audience willing to spend $300+ for the privilege of playing shallow ports of shallow games.
Problem with Nintendo is they take too long to make relatively shallow games and expect those games to shine and perform well in market place that has gotten accustomed to much better gaming experiences on competing hardwares.
They are positioned as 2nd or 3rd console and they released early, and people have barely begun with PS4 and XBO so they are not looking for that 2nd or 3rd "next-gen??? console"
The Nintendo "core" are just not large enough to sustain Nintendo... plus they are mostly content playing on 3DS.
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