kowenicki said:
The two main announcements today are all to push sony hardware. That is the only reason for this. Now, the question is. Is it enough to pursuade the buying public to buy a sony tv, a vaio or a tablet. THAT is what this is about. This is the end game of what sony has been trying to do for the last 5 years. if they succeed and people start buying sony hardware to get to this content then sony is back if they fail... they are fucked. Its really that simple.
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And so far they have been able to influence the customers albeit the gamers in a major way. Basically everything ought to be done to push hardware just like how MS is doing in US. Current numbers of the consoles in Europe speak for themselves. Consistency is expected to keep up with this service.
The only problem I saw with Sony in the last 5 years was their pricing strategy for most electronics with the exception of gaming division.








