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When people ask this question, I often think of Sega. If anyone remembers, Sega did not want to go third party. They had to. They had no choice. I think Isao Okawa understood the consequences of Sega going third party, even though he knew it would have to happen eventually. Nintendo is not in that situation and most likely won't be In that situation for a long time. Culturally, Sega was no more. Without their own hardware, they lost the competitive edge they once had. People left and all Sega is now is just a name. I think Satoru Iwata understands this better than just about any stock owner.



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