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SE is such a bad managed company. They don't understand the market.

With the USA/CAN Squire Enix department they tried to make a big buck fast with focus on big AAA HD titles, and after they all underperformed (Tom Raiders, Deux Ex Human Evolution, Hitman Obsolution, Kain and Lynch and you just watch the upcoming Thief4 fiasco) they're making this sorry panic move and change to mobile (who the hell will want to play Hitman on mobile? Way to not understand anything about the market).

Instead they should realize that you need to build quality in the long run, be persistent and it will pay off eventually (like it has with Ubisoft's and Bethesda's focus on good quality AAA core market games).