Why is there apathy towards the Xbox brand? Well, the 360 had some great games (gears, halo) but the PS3 also had great exclusives, and unless you have very selective memory there are a bunch of things to dislike about the 360, like nickle & diming for add-on HDD and WiFi adapter, Xbox Live Gold, and failing hardware problems: I replaced my 360 four times! And right now the drive is flaky so I would have to replace it again if I still cared. Plus Kinect was a waste of money to me - we used it all of 1 week and moved on.
So... yeah. If Xbox had a sparkling they might get the benefit of the doubt, but right now they have to prove that their system is worth more $, that the power difference is not important, and that Kinect 2.0 is not a mostly useless POS again.