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"That's exactly why you keep creating new experiences to grab their attention instead pf chasing it. That's what expression ahead of the curve is talking about. This is also the one of the things the industry has had a lack of for the last few years in regards to those who maintain a lions' share of it's resources."

Yeah, good luck with that. The casual gaming market is completely oversaturated since the boom of mobile touchscreen games. You can play some fun games wherever you are, if you can spare a few minutes.

These new experiences will have to be quite unique and heavily advertised to grab the attention of most casual gamers, so they buy another device for games they can't get get on their already owned devices.