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Dr.EisDrachenJaeger said:

They went with Nintendo 64 after the NES and SNES ^

NIntendo's not concerned about brand recognition


Well, they were gonna call it the Ultra 64 before deciding to go with the Nintendo name....

Just saying.  I'm nit picking, though.  I know what you mean.  That's why they dumped the mega popular Gameboy name (my job's rules STILL say "No Gameboys allowed") for DS name.