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ioi said:


Firstly, who mentioned 2000 data points per week? Not sure where that has come from.

Secondly, we collect both retailer and consumer data. Retailer data in the main regions where we have relationships and global consumer data for all regions. So in the case of regions like Africa, Middle East etc we don't get data from retailers but we do track what consumers are purchasing and can extapolate the data we get from the main regions to represent the full global trends. The data for those regions won't be perfect but it will be in the right ballpark and better than having no data at all.


i thought you said 2000 earlier in this thread. im on my phone though so its hardto go back and check.