Jumpin on 29 December 2013
When you make a console that looks like a purple lunchbox, and has a controller that looks like a fisher price toy, then people are going to assume your product is meant for children.
The casual gaming market simply refers to games that have short play sessions, like Brain Age or Candy Crush.
There is no such thing as "hardcore gaming," unless you are talking about those Japanese erotic themed games. Gamers that call themselves hardcore are usually insecure teenaged boys, or this:
I describe myself as a little dose of toxic masculinity.
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