By using this site, you agree to our Privacy Policy and our Terms of Use. Close

The point is the money is in the casual market. Prime example, 3ds, its target market is everyone. Vita is marketed towards hardcore gamers. Which one sells more? Hmm. (the rise of mobile too.) The hardcore gamer individually spends more. But as a group, casual gamers put more money into the industry. So target marketing one group has its pros and cons.