Is Activision going to give up on the WiiU?

[Viper1]

S.T.A.G.E. said:

Viper1 said:

That's a separate factor.  There is internal marketing and then external partner marketing.  MS does indeed do more external partner marketing for Activisions' CoD than do either Sony and Nintendo.  However, that doesn't alter the fact that Nintendo gets far less internal marketing than do Sony and MS.  And by a very long shot.  I can attest to this from my experiences going to Activion press events and being told they would nto talk ro answer any questions regarding anything to do with the Nintendo SKU.  Would it benefit Nintendo some to extend a marketing olive branch to Activision for CoD?  Probably not.  That ship sailed many years ago.  But we know Nintendo is willing to do it as evidenced by the Skylanders bundle and marketing.  But that goes back to target audience and having not fucked up the brand development and growth of the IP for the console to begin with as was done with CoD.

What are good examples of internal marketing from Activision that they show for Sony opposed to Nintendo?

1. Game reveals.  Nintendo consoles are almost always absent from them whereas Sony consoles are right there.
2. Follow up press materials.  Sony consoles are noted, Nintendo consoles are not.
3. Preess kits.  I'd get press kits on Sony and MS consoles long before I received one, if at all, for Nintendo consoles.
4. Press events.  Events would cover Sony and MS consoles and openly refuse to discus Nintendo consoles.
5. General PR.  Not even acknowledging a Nintendo console version even exists until just prior to game launch.
6. Bulk marketing.  TV, print and online ads would many times not even include the Nintendo console or would do so only minimally.

The combination of the above since the beginning and the difference in target audience has mean that CoD was never going to do as well on Nintendo consoles as Sony and MS.    Even if the target audiences were equal across all 3 console makers, Nintendo consoles would have fallen behind and stayed behind because the effort to establish the brand on Nintendo consoles was absolutely atrociaous by comparison.  

The sales we see today are a result of the failed brand development and indifferent target audience.   Anyone claiming it was solely just one of those factors and not both is either ignoring somethign to push an agenda or was simply unware of how badly Activision handled the brand on Nintendo consoles.