Is Activision going to give up on the WiiU?

[Viper1]

S.T.A.G.E. said:

Viper1 said:

Indeed the demand for the series is finally receeding.   However, the series has always been very poorly marketed on Nintendo consoles.  Often times not even being revealed until just a few months prior to release and then missing in the majority of TV, print and online advertising.

As a journalist, I've been to Activisions' press parties, received their press kits and seen how they internally push each SKU.  Nintendo was never given any attention at the press parties, was barely mentioned in their press packages and kits and practically didn't even acknowledge a Wii U SKU even existed until longer after development began on other consoles.

And don't forget that Infinity Ward never touched those consoles.  Even now Treyarch still handles the Wii U iterations.

Wouldn't you say Microsoft invests a lot into their relationship with Activision, creating commercials for COD with the Xbox banner showing at the end? I've seen more MS backed COD commercials than any other brand. If its truly Microsofts dollars that are behind those commercials in tandem with Activision wouldn't you say Sony and Nintendo should do the same?

That's a separate factor.  There is internal marketing and then external partner marketing.  MS does indeed do more external partner marketing for Activisions' CoD than do either Sony and Nintendo.  However, that doesn't alter the fact that Nintendo gets far less internal marketing than do Sony and MS.  And by a very long shot.  I can attest to this from my experiences going to Activion press events and being told they would nto talk ro answer any questions regarding anything to do with the Nintendo SKU.  Would it benefit Nintendo some to extend a marketing olive branch to Activision for CoD?  Probably not.  That ship sailed many years ago.  But we know Nintendo is willing to do it as evidenced by the Skylanders bundle and marketing.  But that goes back to target audience and having not fucked up the brand development and growth of the IP for the console to begin with as was done with CoD.