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It seems to me that Nintendo has a bigger profit margin than "Big Oil" LOLZ... PLZ Don't Flame me! (I am j/k about that, but it could be true... I don't know the numbers...)

Nintendo should be and probably already is looking forward towards the next big thing. They should also ramp up Wii production with all that fat cash. A few new IPs would be great for short term and for long term. Disaster: Day of Crisis should prove interesting.

Really though I trust Iwata-san and Miyamoto-san to do the best thing. They have proved that they have the entire industry's best interests at heart. They will continue to do the best/right thing, imho...