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MB1025 said:
S.T.A.G.E. said:
MB1025 said:
S.T.A.G.E. said:

Microsoft did with the 360 and they will do it with the Xbox One. Sony doesn't need to resort to that even though I think they should be at least half as aggressive as Microsoft in marketing.

Resort to what? Advertising.

 

Didn't realize spending money to advertise your product is so wrong.


Did I say it was wrong? If you read what I wrote properly I said Sony should be as aggressive as they are. I said Sony has shown that they don't need to be as aggressive as Microsoft to beat them. If they tried as hard as Microsoft imagine how scary that would be? When I say "resort to" I its in response to great lengths set to equalize themselves to Sony. Free Fifa for day one Xbox One buyers in Europe. When the PS4 first came out I couldn't even find it and even if I was no one would've been shoving it in my face. I posted my experience at my mall where Microsoft had zero competition and they still couldn't sellout the Xbox One on Black Friday around the 2 a.m period at night. Again, that further bolstered my point that Microsoft NEEDS to resort to that. Not only did I get cornered at my mall outside the Microsoft store twice, but I also got corned at a Kiosk down the ball that Microsoft paid for to put extra Xbox Ones out into the middle of the walkway so people could see them. 


I did read what your wrote and you are the one who needs to get things right.

re·sort

the action of turning to and adopting a strategy or course of action, esp. a disagreeable or undesirable one, so as to resolve a difficult situation.

Using the word RESORT means you are saying Sony doesn't have to use undesirable measures (and you used marketing) to help sell their system. Next time choose better english.

 

the action of turning to and adopting a strategy or course of action, esp. a disagreeable or undesirable one, so as to resolve a difficult situation.

You only posted one defitinition and a rather negative one at that:

re·sort

    [ri-zawrt]  Show IPA
verb (used without object)
1.
to have recourse for use, help, or accomplishing something, often as a final available option 
orresource: to resort to war.

Resort doesn't have to be disagreeable. It can mean going to great lengths especially in cases of war where someone goes through a "last  resort". Its a last course of action. Anywhere where there is competition a last resort can be used to win a match if one feels threatened enough.

IE: Microsoft making Fifa free to day one buyers in Europe when they found out their preorder numbers over there compared to Sony.

IE: Microsoft upping their clockspeed when they found out how fast the PS4 was compared to them.

I have other examples as well. I think those two should suffice though.