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Nintendo's designers and PR people REALLY need to communicate more.

Designer: "Lets make a controller which upgrades conventional interfaces for core games and is well suited to RPGs and Open World games."

PR: "Ok, we'll target old people for it."

Designer: "No the interface is designed for the non-arrogant gaming core we've got on 3DS."

PR "So, eight year olds?"

Designer: "I feel like you're not paying attention to me."

PR: "Let's target household pets."

Designer: "I am gonna jump."

PR: "Get me a coffee, it's gonna be a long night."