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think-man said:
I also just brought one, how can I get this free game :O take me through the steps.

Make sure you have downloaded the latest system update. After that make your self a Nintendo ID if you haven't already. You can pair this Nintendo ID with your Club Nintendo account(which you also need). 

After that you need to register your 3DS and one of 15 games. Pokémon X&Y and ALBW are amongst these 15 games, I don't know the other ones. 

You register the games on your Club Nintendo account. You also need to complete a couple of surveys, but that's no big deal. After all is said and done they'll give you an activation code to download Super Mario 3D Land for free. You need to activate this code on the Nintendo Eshop. The download only took about 15 minutes for me, I was surprised of the speed. 

Not a lot of people seem to know this apparently. In my country there are like 4-5 Nintendo ads per advertisement block. It's ridiculous, I've seen plenty of ads for Mario Kart 7, this special campaign for a free Super Mario 3D Land, Pokémon X&Y, Luigi's Mansion: Dark Moon and Super Mario 3D World. I've barely seen any Playstation and XBOX ads.