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People like the story of of working your way up to your goals and achieving them. Its why "The Biggest Loser" is such a huge hit with people. They take people who are morbidly obese and help them lose hundreds of pounds so they can live a healthy life. Its why Jared has become the spokes person for eating healthy at Subway and became a millionaire. He stopped eating crap and ate healthier sandwiches while losing weight.

People are becoming aware that heart disease is one of the biggest killers of human beings in the US. By losing weight they increase their chances greatly of survival.