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Well.. in business "language", using something as a marketing "tool" or for marketing "pourposes" may mean anything. Marketing can be done so many different ways.

We all know that mobile gaming is a bit trend in Japan, maybe Nintendo is really trying, albeit still in a shy way, to find new ways to sell their software. A Virtual Console app for phones and tablets in the future, maybe ?

So.. while all those talk about producing educational content for tablets was partially true.