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As a a sony fan, I like him. That is of course saying I think he makes a lot of bad PR for MS. As J_Allard said, he's kind of a douche bad to me. He created a lot of bad PR by essentially calling consumers idiots because we hated the DRM policy. Then he turned around the next day after they "flipped the switch" and acted like the fans are always right. It showed that money only talks to them.