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If Nintendo does what they did with Wonderful 101, with the majority of its advertising push being Nintendo Directs or are watching Lifetime or one of the family channels rather then advertising aiming at the audience this type of franchise has built already then it will fail.

Heck, even the recent DmC already shrouded in controversy was just sort of dropped out on the market and we see how that went, Bayonetta 2 sadly may prove just the same unless Nintendo (especially NoA) doesn't get their act together.