Exclusives help people pick between systems, definitely, but launch titles don't paint the whole picture. You also have to think about destined exclusives....halo, uncharted, mario. The games don't exist, but they will. This helps sell systems, and in the meantime, buying a subpar exclusive isn't a solution.
Great games and big franchises sell systems. That has always been a fact.
Think about this too. What was one of the most common reactions when ff13 went multiplat? "I would have bought a 360 if I knew it would be multiplat." I heard this non-stop.









