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Local multiplayer + portable (which could be a selling point) won't work well. Four people looking at the gamepad screen (even worse in split screen multiplayer) don't sound appealing.

To play at home the $150 non-portable is just better and cheaper.

So the target demographic are those who are interested in single player games, portability and prefer Wii U's library over 3DS's or any other portable device. Don't sound too good.