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Paul said:
Apple has no problem launching new products that sell many times the initial PS4 sales. Samsung sold 80 million smart phones last quarter. It's no wonder Sony is no longer in the top tier of world electronics manufacturers.

Apple and Samsung are in a position to put much more pressure on their contract partners. Additionally Samsung can produce most components on their own.

Sony, Nintendo, Microsoft, HTC, LG... get the production capacities which Samsung & Apple don't reserve for themselves.