McDonald’s Xbox One Contest : 14,000 Consoles, $1,000,000,000 in Xbox Prizes

[RenCutypoison]

kowenicki said:

RenCutypoison said:

That's an expensive marketing campaing =O

 

I mean, REALLY expensive.

little bit misleading.

How much does a digital download actually cost to giveaway?    the retail value isnt the actual value, particularly when its old stuff.

well, be it movies, games or tv shows, it's still got value, and i wouldn't let people give them away for free if i got the rights on it. It's a potential loss, not matter how you look at it.

There must be potentially a 100 million in there.