Rogerioandrade on 04 December 2013
The first half of 2013 was not good, few games and bad sales... blah blah blah everyon knows the story
The platform seems a lot better now with great games, nice bundles and great pricing.
I´m not an expert in marketing, but I do believe that right now, what hurts more is the name. Many consumers, outside the ring of videogame fans, don´t recognize the WiiU as a new console. Most people think its just a Wii with a different controller. Nintendo should have come with a different name for the console.
This could be addressed, at least partially, with better advertisment. Nintendo really needs to spread more propaganda, make the product been known by people. So far efforts in advertisment have been very low.
