Huge difference.
Ignoring the "if it isn't packed in it'll get no support" argument, making kinect optional does not make things worse. You can't even argue against this since it's already optional to have it plugged in or not. Bundling only affects the install base.
With bluray, making it optional would have meant a bluray add on similar to the HDDVD add on for 360. It would have been a big bulky secondary box. In addition it would have made a problem for publishers. They wouldn't have to just have devs make two versions, but they'd need to print two discs. That'd just be horrible! Either they'd need to include both discs in one case or have two skus. Neither a good option.
I'm not saying that bluray necessarily should have been forced, but unlike kinect making it optional wasn't a realistic alternative.
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