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NotStan said:
Exactly, innovations or what, the prices that they set for their products are ludicrous, at least they have learned from the mistake of grossly overpricing ps3 at launch, however the tvs are 1.5x or in some cases even more compared to their competitors, yeah the quality may be higher but the pricepoint really cannot be justified in the eyes of an average consumer. Those 4k tvs may be new, however I wouldn't be surprised if Samsung or some other firm release similar model for half the price within a year.

The real crunch may come and not just for Sony when the Chinese TV manufactures start getting in on the act.