Its sort of the F2P model. The idea is get as many people playing the game as possible after the initial batch of people who were anticipating it already picked it up. Developers make their money for each free game downloaded from what I'm understanding. I think Sony takes a portion of every $50s gained from Dev allowing their game to be part of the IGC to pay them. Or Sony is giving them a set lump sum to allow their game to be free for a certain time interval. So this is lucrative for the Dev. Less fear of not selling well, and garanteed profit.
It also helps games that struggled at retail anyway (like LBP Karting) gain a following. This helps each game's potential sequel as more people are familiar with the franchise. Infamous is more of a household name for this reason and I think this has much to do with Second Son's spike in popularity. I also think it encourages buyers to spend on DLC, which is usually pure profit, as the barrier cost of entry was almost non existent.
The one strong adverse effect of this is I have noticed many hold off on buying ......ANYTHING because they assume it will be a PS+ title. Guacamelee or recent, many gamers purposely neglected for this reason. I think Sony should wait longer after a game releases before giving it up for free. It kinda makes me mad to see a good game sell less for this reason, but maybe this is Ok with Sony/Devs.
Unless of course the game is failing anyway like PASBR, Puppeteer, orLBP Karting. Gaucamelee was successful, still is even tho its free now.
Sony did also give Mutant Blob away for free (same Dev as Melee) which actually was why I payed attention to the game. I bought it on sale and loved it.
Somehow, some way...... the Instant Game Collection is working out for everyone it seems.


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Greatness Awaits
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