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Ok seriously this graph is fucking confusing. Yesterday we got this from the same research firm:

This is based on 3000 people from Target, so did they take this, add walmart and then get this?

Did they take half the people from the Target survey and added 1500 from Walmart to it to get the 3000?

Also how the fuck do you get 83000 receipts from 3000 people? And why does the second graph not add up to 100%, did they not round right? Where the last 2 percent Ouyas? God there is so much that bothers me about this.