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Target must just not have had a lot of that in stock.
Check out these numbers.

If target sold 1M worth of retail, then .4% of 1m is 40,000$, which, when adding one game and dividing the total by 559 (xb1 + game) = 71 units.
If target sold 10M of retail, then that's 710 units. If target sold 100M, then that's 7k units.

Not very much when u look at the numbers is it?

 

Also, the sample is biased fyi. You never look at the first people because that introduces confounding variables.