What would Nintendo have to do to capture some of Sony and Microsoft's audience

[NoirSon]

Honestly, it is doable...

- First, they need to improve their marketing department. It is obvious they don't have the muscle of Sony or Microsoft but, they no doubt can do better then what they have been doing in terms of game advertising. It is one to thing to use the family friendly stuff aimed at parents to sell games it is another to not to properly push individual games on your home console that most probably don't know about or have seen in motion. Especially in regards to 3rd party multiplatform software which is getting killed on the Wii U because the ads aren't cutting it in showcasing that it is on the system.

- Make amends to loyalists and give haters something to choke on via a grand gesture. The Ambassador program for the 3DS worked wonderfully, a similar move could work on a more permanent bases if Nintendo instituted a program that would have digital releases of classic Wii titles either up for sale at reduced prices ala Steam sales or available for limited time rentals. A Steam type regular monthly or quarterly bundle or exclusive sale operation restricted to either early adopters or those that via Club Nintendo or some other means have been shown to have spent a lot on Nintendo products would draw many over to either the Wii U or whatever Nintendo console features it. A rental program they have with Wii Sports Club and Wii Fit U are intriguing but to get the most of such maneuvers it can't just be your casual titles, heck make it not just for Wii games but institute it as a incentive program like Sony has with PS+. Either of these moves or both would provide a carrot that would grab gamers that are on the cusp of getting a Nintendo hardware but just aren't being pulled by the normal Nintendo games over what the competition is offering.

- The hardest thing but the most likely to grab said audience is to create/produce an exclusive game aimed at the Western audiences with impact similar to Goldeneye and Wii Sports in grabbing people. It has to be a unparalleled experience that like those games could only be had on a Nintendo system but it can be done but the best way would be with a new IP or one far removed from norm that you won't have haters saying it is Nintendo doing the same thing they always do all over again. It could be a FPS but most likely the best option would be something that is so heavy in the market but can still grab gamers that prefer either sports or action games. No idea what that would be but from the way the schedule of Wii U releases has been looking Nintendo isn't even trying to aim that much at the Western market save maybe the over the top Bayonetta 2 so...

- Nintendo kills the Wii U and starts again with a new console. Honestly this is a desperation move but if they were to kill off the Wii U, hit the market with a console capable of keeping up with the PS4 or Xbox One and had either traditional controller or improved motion controllers or a smaller Gamepad that allowed for multiple ones to be connected to the system at the same time with the software and marketing push to separate it from the entire Wii U brand while still being backward compatible then they might have a chance to grab more folk then they did with the Wii U which from the jump had people knocking its power and was self sabotaged by bad commercials and a horrific software drought.