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Actually the DS easily holds the 30+ audience with adult games like Brain Age. The PSP's audience is High School through College. With some sales dotted here and there in the other demographics. The problem for them is the DS holds the majority of the child demographic, little of the high school, some of the college, and nearly all of the adult. If you limit yourself to 1 small age range of course your sales are going to be bad. Especially if most of your sales are to tech geeks who would rather get free things then pay for games (okay, I'm guilty of it as well). I mean honestly I turn my PSP on maybe once a month, even with all the emulated games. I play my DS more than any other system I have ever owned, without a doubt.