It is fair for the game to be labeled AO if the game permits it. Microsoft, Sony and Nintendo then have the option to say whether they want AO games on their consoles. They each have images to uphold, and so far, none of them want to be "the company that supports AO". If you think it's unfair, you should also be petitioning Blockbuster to bring pornography into the stores since it's the choice of the consumer and not the company.
The fact is, games are a relatively new media. Movies didn't contain torture-porn, nudity or queen size beds for married couples until many years after their creation. The taboos had to be broken slowly over time. As more games push the boundaries of the M-rating, more violence and nudity will find it's way into those games. Song lyrics did not start out raunchy. They became that way after many years of slow "progress"(if that's the right word for it).
The fact is, game companies and parents have seen how music and movie control has slipped through their fingers and don't want this new media of gaming to turn out the same way. As both a parent and a gamer I hear both sides of the argument and understand the points each bring up. The console makers hear these parents and politicians and realize that supporting nudity, extreme violence and similar material is a losing battle for them, considering most games that use them aren't any more artistic a game for it then Saw is an artistic film. When true maturity in gaming subjects starts breaking past the M-rating into the AO-rating we may start to see more of an from console makers to defend it.
Tag: Became a freaking mod and a complete douche, coincidentally, at the same time.
