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The Mature Audience would want quality mature games from the WiiU but at the same time these gamer also want to play the Mario 3d World and Mario Kart. You're library doesn't have to be full of mature games in order to attract a mature audience. The game doesn't have to be rate M in order to be fun.

Nintendo need to sell console and expand the customer base, once the WiiU as build a large enough console base with games like Mario 3d World and Mario Kart 8 that same customer base will be able to support mature game even if it's only 10% of the WiiU owner that pick up the mature games.