So much for claims that the PS3 has a stellar attatch rate.
What we see here is a core user base of adopters that make up the bulk of most game sales that appear early in a console's lifetime. As the console becomes more popular it brings in less and less hardcore gamers (people who buy games) thus the attatch rate drops by sheer statistics over time (The PS2 is the best example of this). The Wii is the exception to this rule in that its driving appeal at the start was this user base most consoles gradually accumulate.
1: Stop making shooters. Please. You're not Valve or Free Radical.
2: Stop trying to force photo-realism down my throat until you can get out of the uncanny valley. Work on style and presentation instead of just pixels and bloom.
3: Try something weird and new, and hope we like it.
You'll cut costs way more than you cut revenue, and thus increase profit.







