greenmedic88 on 20 November 2013
You don't make a winning hand out of a single ace.
Yes, Nintendo has plenty of other properties, ensuring there will just about always be a niche audience for their brand, but none of these properties, including Pokemon, are capable of "winning" an entire market, even cumulatively.
Pokemon has a certain, well-established, loyal audience, but realize that the vast majority of new consumers are children. You won't find many teen to 20 somethings who just happen to discover Pokemon and become instant converts. It just doesn't work that way for a children's franchise.
